Subscribe to get tough, fair journalism seven days a week.
Subscribe today

Shop big, then shop small

Few, if any, of Keizer’s small locally-owned retailers were open in the wee hours of Black Friday.  Blockbuster discounts are the provenance of the national big box stores. People camp out for days to be first in line to buy the latest gizmo.

Keizer’s retailers play just as big a part in holiday shopping, though consumers were not camped out waiting for the doors to open. Christmas and holiday shopping has come to mean hitting sales and more sales, some now starting as early as Thanksgiving Day (we feel for those employees who’d rather be home with their famiy and friends). In Keizer holiday shopping is about selection and service.

There are many unique gift items that are offered by small shops in town. A major credit card company started a campaign several years ago that encourages consumers to shop America’s small businesses on the Saturday after Thanksgiving.

It’s a great idea. By supplementing their trips to big box stores with visits to local Keizer retailers, shoppers will be met with good service and gift ideas to rival those of anywhere else.